Soho Rose farm is a cut flower farm growing field grown garden roses and seasonal flowers in the heart of our family run working cattle, potato and cropping farm within the Hepburn Springs farming district.

Our cut flower varieties are sold at the highest market quality standard to florists while balancing and maintaining the delicate beauty and imperfections of true field grown flowers.

With many years’ experience in floristry Kristy has a great love and respect for the creative process and sustainability of the flower industry. We hope to grow flowers that inspire florists to create endless beauty, evoking joy and a cultivating a greater understanding of supporting local flower farmers within the community.

From late Spring to late Autumn, our paddocks of rich volcanic soil burst with garden roses growing just as nature intended; seasonal and intoxicatingly fragrant. A curated selection of seasonal flowers is also grown each year amongst our family vegetable gardens and extensive heritage rose collection.

In 2020, with much excitement we have extended our business to flower lovers to purchase our flowers, homewares and rose goods online. All bouquets are arranged by florists within our team.

Our roses are planted in rows in accordance to their growth habits to allow them to thrive as they would in a home garden. We are supported by a sustainable integrated pest management program and irrigation practices. All green waste is composted on-farm.

We are not open to the general public, as the farm is also our home. Special events are occasionally held for florists and friends.

Soho Rose Farm acknowledge the traditional custodians of the lands on which we work, the Dja Dja Wurrung people of the Kulin Nation. We pay our respects to Elders past and present.